In the highest budgeted B2B campaign of its time, my designer Heidi Gomez and I were asked to create a full creative campaign that builds to the idea that we are all innovators while showcasing how Dell Technologies enables BDMs to support innovators with the tech they need to bring ideas to life. Positioning Dell Technologies as an E2E partner with the innovative solutions they need to enable their business now and, in the future, resulting in driving net new buyers and generate pipeline across

storage, server, client, and APEX. Heidi and I came up with the idea of the innovator within: Our biggest ideas start deep within and can go in an instant. Dell Technologies gives you the

solutions to bring your brightest ideas to life, confidently.” We illustrated this conceptually by showing innovators solving problems that are projected in their shadows. Intelligent innovation is an overarching “big momma” mid-funnel campaign that had several smaller campaigns laddering up to it. Scroll through the videos to see the :30 OMNI and the :15 spots each showcasing a solution: storage, server, client, privacy, and APEX.

Creative Director: Shane McGuire

Art Director: Heidi Gomez

Copywriter: Myself

Producer: Matt Kuhles

Director: Bowe King

Vendor/Production Co: The Mill Los Angeles

AM: Alma Dodson

The ask was to position Dell as the leader of innovation that brings together best-in-class front-of-screen performance, connectivity, and usability features in a stunning design to elevate productivity in any work environment.

Tagline: Beauty in the way you work

SMCI: Exceptional color and contrast with terrific productivity.

Art Director: Katie Paxton

Creative Director: Emily Grube

This idea did not survive the last round of concepting. My ECD scheduled another meeting with the Sustainability team to convince them to take this approach. Unfortunately, they still picked the other concept, but I’m still very proud of it. The ask was to illustrate Dell’s role in the fight for a sustainable future with the use of BioBased materials (corn-starch-based, waste from the aerospace industry, castor oil, and repurposed E-waste). Our concept was to have the waste speak for itself. Our concept statement: To help highlight the steps Dell Technologies is taking towards a sustainable future, we have given our sustainable material innovations a voice so they can walk us through their journey and most importantly give us hope for the future.

Art Director: Heidi Gomez

Copywriter: Myself

Our ask was to create a simple stock video to illustrate the flexibility of APEX flex on demand to control a business’s infrastructure with ease.

As a freelancer for Designory/e.g.+ I was hired to write and content load (in salesforce) Stanford University Graduate School of Business’s email Nuture campaign. The goal of this campaign was to inform prospective GSB applicants to create an account on the GSB microsite, then encourage them to apply to the GSB.

As media intern for League of Women Voters, my first idea was to get all too familiar with the amendments and Voting Rights Act concerning voting in the US Constitution and then put it into a sharable format. With the election rearing its ugly head and so many reports of successful and attempted voter suppression, it is our duty to make sure the public is aware of their rights’.

To continue improving my book, I created this mini/starter campaign for Pernod Ricard. The more I read about the french company’s 45 year old history, the more I learned that sustainability is a part of its DNA. This campaign combines Malibu Rum with The Nature Conservancy’s Caribbean program called “resilient islands’”. Donating proceeds to TNC’s mangrove restoration projects not only makes the consumer feel as if they are fighting climate change, but also draws attention to an ecosystem that is the most worthy opponent towards our changing seas. The campaign is made to fit into three of the four pillars of Pernod’s sustainability road map for 2030, making it extra intriguing for the client. I hope this gets me hired as COVID has made being unemployed my job, and let’s just say I hate my job. Thank you and please hire me.

This year-long campaign won our advertising team second best in the west in our district. It supports our research that millennials love when brands are transparent. We followed that with creative executions that deal with necessary evils and frustrating circumstances people go through. It’s paralleled with the fact that cranberries, even though they are insanely good for you, don’t taste good. That’s the Tart Truth.

Another infographic I made for the League. This format makes the important deadlines both memorable and sharable.

This was a long copy campaign assignment that had to be 150 words or more of copy. I was tired of athletic wear commercials targeting mostly male consumers and telling us that their clothing will make us better people. No it won’t. I want ads that focus on the reason athletes keep coming back to the sport and that’s what I did. Adidas excels at making clothes feel like nothing so you can completely immerse yourself in the moment.

Designer: Pauli Kerniven

This is our creative exploratory for our client, The Miami Project to Cure Paralysis. TMP is the leader in cutting-edge research and clinical trials to find a cure for paralysis. Founded by the late hall of fame linebacker Nick Buoniconti and his son Marc; the organization has some of the best neuroscientists and researchers in the World.

First things first, we crafted this campaign before we knew she was an Anti-vaxxer. And that’s a real shame. We wanted to test makeup through extreme versions of everyday situations. When I wiped the smoothie off of Shammai’s face, the highlighter was still there. Not convinced by these ads? Look up a review of a girl who got hit by a car and her eyeliner didn’t move a millimeter.

Art Director: Megan Weber

Copywriter: Myself

Be Like Dave carries the idea that anyone can have insurance and that it’ll make even the most boring person positive or even, dare we say it, cool. We asked ourselves the question: what if we remade this boring person and changed nothing about them except insurance, which by itself made them optimistic, cool, and all around better? We wanted to spoof uncomfortable, and low budget insurance commercials because there is a lot research that shows that millennials like commercials that make fun of themselves in an awkward and stupid way. This was made for millennials by millennials with easy jokes, awkward humour and bad edits. There are commercials around that are in the style of “bad for the purpose of being bad” and they are really popular among our age group. Sonnet takes an awkward and uncool person and makes them ready for the real world. This video reminds us that anybody can be as cool as Dave is now, because he’s insured.

I wanted to do product that I wasn’t very interested in consuming. Kombucha was a perfect option because I honestly thought it was this tasteless beverage for people that think tofu out the jar and raw kale is delectable. So I tried to sell myself. And in short it really is just sparkling tea with benefits. (You might have to zoom in on the text)

You can listen to these spots in the Multi Media page. This campaign I wrote for mamba fruit chews won the Judge’s choice in the Dairy show in 2017. They are completely weird, and I love them. I recorded them myself and did the voices. These spots play on serious characters actually dropping their serious tones because mamba fruit chews have this very distinct smell when someone is chewing them. A smell that might make even the most hard ass characters softer or could make stinky kids smell better. (Password for the NSAC work is: password)

This campaign is for a company that hits all the marks. It’s the only coffee company that does all of the following: is fairly traded, a farmer owned cooperative, directly benefits the communities that grow its coffee, AND is affordable. A good coffee from a good company doesn’t have to have a hefty price tag. Most of the regular coffee companies do some, but not all of these things so we did a comparison and made it into a print campaign.