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COPYWRITER
Although this concept actually ended up in the concept graveyard, my ECD scheduled another meeting with the Sustainibility team to convince them to take this approach. Unfortunately they picked the other concept but I’m still proud. The ask was to illustrate Dell’s role in the fight for a sustainable future with the use of BioBased materials (corn-starch-based, waste from the aerospace industry, castor oil, and repurposed E-waste). Our concept was to have the waste speak for itself. Our concept statement: To help highlight the steps Dell Technologies is taking towards a sustainable future, we have given our sustainable material innovations a voice so they can walk us through their journey and most importantly give us hope for the future.
Art Director: Heidi Gomez
Copywriter: Myself