Ocean Spray NSAC 2018 Campaign — Sierra Anaïs Kenyon

CU's First National Student Advertising Competition team

This year long campaign won our advertising team second best in the west in our district. It deals with the research that millennials love when brands are transparent so we followed that with creative executions that deal with necessary evils and frustrating circumstances people go through. It’s paralleled with the fact that cranberries, even though they are insanely good for you, don’t taste good. That’s the Tart Truth. We were required to keep this work private (unless you're in advertising) until next year. I know it's weird. Password for all the videos is: NSAC18TEAM678.

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