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COPYWRITER
In the highest budgeted B2B campaign of its time, my designer Heidi Gomez and I were asked to create a full creative campaign that builds to the idea that we are all innovators while showcasing how Dell Technologies enables BDMs to support innovators with the tech they need to bring ideas to life. Positioning Dell Technologies as an E2E partner with the innovative solutions they need to enable their business now and, in the future, resulting in driving net new buyers and generate pipeline across
storage, server, client, and APEX. Heidi and I came up with the idea of the innovator within: Our biggest ideas start deep within and can go in an instant. Dell Technologies gives you the
solutions to bring your brightest ideas to life, confidently.” We illustrated this conceptually by showing innovators solving problems that are projected in their shadows. Intelligent innovation is an overarching “big momma” mid-funnel campaign that had several smaller campaigns laddering up to it. Scroll through the videos to see the :30 OMNI and the :15 spots each showcasing a solution: storage, server, client, privacy, and APEX.
Creative Director: Shane McGuire
Art Director: Heidi Gomez
Copywriter: Myself
Producer: Matt Kuhles
Director: Bowe Yang
Vendor/Production Co: The Mill Los Angeles
AM: Alma Dodson